Are you looking to move up the career ladder or start a new challenge? To give you a little taster of what PR is like, we sat down with our Account Manager, Heather, to find out what she loves about PR, her favourite campaigns and what a typical day in the office looks like.
Senior Account Manager.
Just had a count on my fingers and: 4 and a half years!
Writing is a big passion of mine, and something I always wanted to turn into a career. PR has a good balance of different activities, with enough writing to keep me happy, but not so much that it gets monotonous.
It’s often said, but every day is different, which is a definite perk of the job. There’s a daily buzz as everyone powers through their to-do lists, which will be a mix of client update calls, copywriting, pitching, events organising and social media management.
The variety – it’s impossible to get bored working in PR. It’s also very rewarding to see your hard work translated into coverage and pleased clients.
PR can be a competitive career to get into – so be enthusiastic, willing to learn and act on feedback. If you’re looking to move up the ladder, don’t allow yourself to get complacent in your daily tasks.
There’s always a great atmosphere in the office. No matter how busy it gets, we always make time for a group lunch or team huddle. We also have the best Christmas parties!
The first campaign I was ever exposed to when I started in PR was the Bodyform spoof video that went viral. I thought this was pretty genius, and seemed to trigger a new way for brands to interact with their social media following – and beyond, as the video went viral. For those who can’t remember, here’s Bodyform CEO, Caroline Williams, addressing a Facebook post from a disgruntled boyfriend, Richard Neill…
Do you have any more questions for Heather about her role? Tweet her: @Heather_NeoPR. If you fancy becoming our next Account Manager, get in touch with us – firstname.lastname@example.org.