Social media silence is simply not an option in business today. But surely you don’t need us to tell you that? There still seems to be a common misconception that B2B businesses don’t need to engage in social media. It is true that social media lends itself to the B2C world, but it’s becoming evermore crucial for every business to engage with. If everyone else is doing it, I’m afraid you gotta do it too.
We’ve already told you why social media in business is no longer a nice to have, but here are three reasons why social media marketing is a must for B2B.
It is a noisy old world out there so it can be difficult to get your business heard. Social media is a key way to get your name in front of prospects and potential partners. If you are making enough noise on social media, chances are someone is going to see you. Once you’ve grown a network of people within your sector and share relevant content that interests your audience, people will begin to recognise you as a key player in that sector. So next time someone is looking for a business like yours, you will likely be top of mind.
As social media has boomed as a marketing strategy, it has become ever more interwoven with SEO (Search Engine Optimisation). Whilst setting up a Twitter account won’t cause people to flood to your website overnight, building up external links to your website through sharing your latest blog post or piece of news will help bump up your Google ranking. With many people turning to Google instead of the local phonebook, having an active social media channel will most definitely work in your favour.
You’re unlikely to get leads straight away, and it’s not something we like to promise. However, certain platforms, like LinkedIn, lend themselves to professional networking and you can increase your chances of gaining a lead by engaging in conversations within your network and relevant industry. Having a voice and an opinion on topics will help you to get heard and seen by people you want to be seen by. Yes, that includes commenting, sharing other people’s content and writing your own blog posts. And if you’re clever about it, you’ll use trackable links so you can see exactly where your direct website hits and leads are coming from.
Still not convinced? Lauren Hill, Marketing Executive at MCSA The Maindec Group explains how social media has become a key part of their marketing strategy.
Not sure where to start? Click here to download your FREE social media best practice guide! In the meantime, we’d love to have a conversation about how we could help you with your social media strategy. Get in touch – firstname.lastname@example.org.