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Q&A with Gemma, Director

18th July 2017 - Neo PR

So you know what being an Account Manager, Account Director and an Account Executive is like at Neo PR. But what is it like doing all the PR stuff and being a Director? We quizzed our lovely Gemma to find out!

What is your full job title at Neo PR?

Director (but I let Ash (our MD) think it’s “The Boss”).

How long have you been working in PR?

Neo was my first PR job out of uni, I worked in events prior to starting at Neo 5 years ago and have been here ever since.

Why was PR your chosen career path?

I love to write, I always have. I read an article about PR in a magazine when I was 15 and ever since then, I knew I wanted to follow the PR path.

What is a typical day at Neo PR like for you as a Director?

I love the relationships I have with our clients so most of my day consists of chatting with them about the campaigns, plans and pitches, whether that is on the phone, email or Skype. In between this, you might find me writing features, reviewing copy for the team or planning out our next Neo PR marketing campaign. No day or hour is ever the same!

What is your favourite thing about PR?

We always get asked about the ROI of PR and in all honesty, it is very hard to measure, so my favourite thing about PR is when we get those little moments of measurement. Whether that be seeing a spike in a client’s Google Analytics, a direct lead-in from an article or just general obvious PR related brand awareness, I love knowing our clients can see the value. And of course I love the coverage, you can’t really work in PR if you don’t get excited about every piece of coverage, big or small.

What advice would you give to someone looking to work in PR?

Get in touch. Without sounding like I am selling Neo PR we are always looking for bright, enthusiastic individuals who are passionate about PR. You don’t have to have a first class degree in Public Relations from Oxford either, you just need passion, some writing skills, an eye for a good opportunity and some confidence. If you want it, go get it!

What is the best thing about working at Neo PR?

My team! I absolutely love getting up and going to work with a bunch of fun, friendly, successful young ladies and a pretty decent gent. We all work hard but play hard too and our quarterly socials and epic Christmas parties make all the stressful days worth it. I have been to Paris, Amsterdam, Kent (on the Orient Express), Cotswolds, Geneva and this year we are off to New York! I think that’s worth all the hard work.

What has been your favourite PR campaign?

I still think the ALS Ice Bucket Challenge has got to be one of the best PR campaigns of the digital age. It was just incredible how the challenge stormed the Internet, in turn, raising millions of dollars not only for The ALS Association but for other charities too. The ALS Association was even able to discover a new ALS gene, NEK1, known to be among the most common genetic contributors of the disease off the back of the money raised. This campaign was a great example of all the positives PR and the Internet can bring.

Fancy joining the Neo PR Team? Get in touch with us – 

Sam (the dog!)
Krista Le Beau
Chris Ross

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