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TECHNOLOGY PR & SOCIAL MEDIA B2B

Choosing a PR agency: Is boutique better?

10th August 2017 - Sophie Neal


We pride ourselves in being a smaller agency. In fact, we, and our clients see it as an asset. Size isn’t always everything (unless it’s a slice of chocolate cake or a G&T), and sometimes choosing a smaller agency could work out better for your business. Granted, we could be a little biased, but hear us out…

Here are three reasons to consider working with a boutique PR agency, followed by a quick interview with one of our clients about why going for a boutique agency has worked for them!

What you see is what you get

If you meet a larger agency in your initial kick-off meeting, you might discover they have sent their senior managers and directors to meet you, when in reality they might not be doing all the hard work on your account. With a smaller agency, the structure tends to be a lot flatter, with everyone from Junior Account Executives, to Account Directors working on your content. So when you kick off your PR campaign with a smaller agency, you’ll get to meet everyone who’s working on your account meaning a better start to your relationship.

Shared values

If you’re an SME, the chances are that the bigger agencies can end up putting you off engaging in any PR activity. Similarly, bigger agencies tend to want to work with corporations of a similar size. If your PR agency is also an SME who works with other SMEs, you can be sure that they are doing everything in your best interest. The price may be smaller, but the impact can be huge!

You’re all in this together

Our Managing Director, Ashley, has already told you that bigger agencies can often promise you the world, only to break those promises soon after the contract has been signed. From our experience, smaller agencies are great at integrating themselves with your existing marketing team and position themselves as an extension, as opposed to an outsourced agency. This is a dream come true for many SMEs who may lack resources.

Don’t just take our word for it…

We spoke to Angela German, Marketing Director at VoipSec, to find out why working with a boutique agency has been a breeze for them.

Think you’d like to get to know us a little better? Let’s chat – we don’t bite! prworks@neopr.co.uk or +44 (0) 1296 733 867.

Ashley Carr
Hannah A’Court
Louise Howard

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