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TECHNOLOGY PR & SOCIAL MEDIA B2B

Neo in the news: GDPR, collaboration, and creating change

16th July 2018 - Rhea Cairns


At Neo PR, we don’t just do PR for our clients, we also do it for ourselves. Through a mixture of targeted, proactive responses, thought leadership and press releases, our aim is to create exposure of Neo PR in a range of industries and demonstrate why we are experts in what we do.

From PR to marketing, business to IT, we’ve scored press coverage in a range of sectors lately. Here is just a snippet of where you might have seen Neo PR in the news…

PR Moment

Misalignment between PR, advertising and marketing can damage not only the client’s efforts in areas such as SEO, but it can even damage the client’s brand. As one of our Directors, Gemma, explained on PR Moment, PR, advertising and marketing agencies need to be singing the same tune to bring home the results and keep the clients happy.

Marketing Gazette

Before the GDPR came into effect at the end of May, Gemma talked about how, in order to market to audiences, post the GDPR apocalypse, businesses need to be seen as a reputable source, a trusted voice, and an expert in the industry.

CreativePool

Our MD, Ash, also shared his opinions on a post-GDPR world. On CreativePool, Ash wrote, “brands and agencies will not only need to become more creative, but this creativity will need to be harnessed in a different way. PR and social media will start to look like the shiny new tools in the marketing toolbox, as the potential for brands and creatives to hit a targeted but wide-reaching audience and find their potential customers through these channels will become clear.”

CloudPro

What can new trends teach us about the future of collaborative tech? Gemma talked to CloudPro about how the use of Tinypulse has helped us to better engage with our staff.

Be the Business

After responding to a request for comment around how employees have implemented change in an organisation, one of our Senior Account Managers, Francesca, shared how she worked with other members of the Neo PR team to successfully implement new schemes and traditions to increase engagement within the team. Francesca said, “staff are doing the grunt work so they should know the business better than anyone. It’s about being confident and, as long as you’ve assessed it from all angles and have a good proposal, it should get listened to.”

Have you read any of our latest opinions? We also share them on social media – check us out on Twitter, LinkedIn and Facebook.

Gemma Spinks
Hannah A’Court
Sam (the dog!)

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