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TECHNOLOGY PR & SOCIAL MEDIA B2B

Turning a PR fling into a long-term thing

16th November 2018 - Krista Le Beau

What do David and Victoria Beckham, Tom Hanks and Rita Wilson, and Jay Z and Beyonce have in common? They’ve all been in a relationship for over a decade, in some cases much longer. On the other end of the...

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Under the influence: The rise of influencer marketing

09th November 2018 - Carmel Weinberger

Influencer marketing has become a popular targeting tool, with influencers overtaking celebrities as the most popular choice for brand endorsements. From bloggers to Instagrammers, brands are investing more and more time and money into influencers to reach new audiences and...

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The crystal ball of prediction content

02nd November 2018 - Rhea Cairns

It’s coming up to that time of year where everyone is looking ahead and making predictions about what the future might hold. From the future of retail, to what 2019 holds for AI, cybersecurity or healthcare, there are many thought...

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Hiring a PR agency? Release the skeletons!

30th October 2018 - Sophie Neal

‘Tis the season for spookiness… But hiring a PR agency shouldn’t be scary business. Embarking on a new relationship with any supplier should be a chance to wipe the slate clean and start again, regardless of what horrifying experiences you’ve...

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From Dissertation to Director: Why Everyone is Qualified to Influence Change

23rd October 2018 - Gemma Spinks

So you’ve started your first job since University and you are still learning the ropes. But as you start to understand the business, your role and the roles around you, you see some glaringly obvious opportunities for change. But you...

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Stunt of the week: Have you herd? WWF stops London traffic  

17th October 2018 - Carmel Weinberger

Last week, an elephant was roaming the streets of London to create awareness of WWF’s stop wildlife trafficking campaign. Before everyone thinks they are seeing pink elephants, the five-metre tall elephant that was caught wandering around London and causing a stir...

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Supporting World Mental Health Day 2018

10th October 2018 - Neo PR

“Mental health is defined as a state of well-being in which every individual realises his or her own potential, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to...

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Instagram who? No social media for #ScrollFreeSeptember

05th October 2018 - Neo PR

We have accepted that none of us can leave the house without our phones. After all, they have turned into so much more than texting and calling machines: we can pay in shops and restaurants, write lists, plan budgets, capture...

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Stunt of the week: Gordon’s helps commuters beGIN their Friday evening

28th September 2018 - Carmel Weinberger

In the midst of the so-called gin renaissance, the latest PR stunt from London Dry Gin brand, Gordon’s, made sure its gin is the go-to for commuters on a Friday evening by giving away free G&Ts to those with delayed...

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Advertising in the Social Media Age

28th September 2018 - Hannah A'Court

  While the benefits, strategies and complexities of social media advertising have long been discussed, the new wave of including social media questions and endorsements in many television and other traditional adverts seems to have been widely ignored. Does this approach...

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Hattie Thompson
Gemma Spinks
Sam (the dog!)

Client Coverage Highlights

  • As food waste levels rise we ask the foodservice industry what initiatives they’re imposing to lower it
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  • Descartes’ route planning system 'pays for itself after six months', says Ontex
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  • In Practice: how collaboration can foster innovation
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