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Neo PR is a new breed of B2B technology PR in a digital age. Based in Buckinghamshire and Surrey and specialising in the technology sector, Neo PR delivers PR outreach campaigns that are content-rich with relevant and meaningful messages that resonate and start a conversation.
With an experienced team that develops, manages and executes local, national and international PR campaigns, Neo PR works in close partnership with clients as an extension of their sales and marketing departments to deliver maximum value and high-quality content that makes an impact.
Verney Junction, Buckingham, MK18 2LB.
9-10 Upper Church Lane, Farnham, GU9 7PW.
+44 (0) 1296 733 867
prworks@neopr.co.uk
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Case Study: Zetes

Global unified PR strategy bolsters regional press coverage.
Zetes:
Global unified PR strategy bolsters regional press coverage.

Client.

Zetes is an innovative international supply chain technology company that works with organisations to optimise their supply chain process execution to achieve agility, visibility and traceability. Zetes (a wholly owned yet independent subsidiary of the Panasonic Corporation) is based in Brussels and has more than 1,200 employees in countries across EMEA.

Objective.

  • To increase brand awareness and position as the industry trusted advisor
  • Develop a group wide PR strategy covering many countries
  • To generate high quality content that reflected Zetes’ key marketing messages
The strategy.
  • Providing training to local marketing teams and equipping them with a ‘PR toolkit’
  • Generating a constant flow of content for features and media pitches
  • Getting local marketers on board with PR and help them communicate the business’ key messages
The benefits.
  • Raised profile within the industry and within target press
  • Independent, confident local marketing teams that have solidified relationships with key journalists in each country
  • A content generation engine
  • Increase of more than 120% in the amount of coverage in key titles in target industries

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