Can you believe that Neo PR officially closed its original offices over two years ago? Like a majority of businesses around the world, we instantly transitioned to a remote working culture when COVID-19 first hit in March 2020. Since then, as society headed towards the ‘new normal,’ we opened up the doors to our ‘Stables’ – ...
The UK’s manufacturing sector has responded well to the challenges of recent years, bouncing back from the ‘brutal’ 10% decline in output in 2020. Investment in staff training, automation, technology, and R&D has created a sector now 9th largest in the world. Yet, too many of the country’s manufacturing SMEs (small and medium-sized enterprises) still lag behind...
No day is ever the same in the world of Public Relations. I often start my day with my list of tasks to get through, and by the end of the day, this has completely changed! Working at Neo PR is exciting because of the broad range of technology clients that we have. In one hour I'll...
As a result of the COVID-19 pandemic, online purchasing and home delivery rates have increased, with 46% of consumers now intending to shop online and have items delivered to their homes. This is due to consumers becoming exposed to this level of convenience, and broadening their scope of online shopping. Yet, whilst this trend rose in...
I recently attended my son’s secondary school careers fair, alongside a myriad of people with careers in fields from nursing, engineering, policing and financial services. As students filtered around the various stands and I overheard conversations, it quickly became apparent that most students had – at best – only the vaguest idea of what PR actually...
Ho Ho Ho! We all know the traditional ‘12 days of Christmas’ song, but what about a PR rendition of the classic? At Neo PR, we have taken a PR ‘must-haves’ stance which includes the skills and necessities for working in Public Relations, but in a festive way: The first PR must have that we think you need...
For businesses wanting to increase their brand awareness, take part in expert-led conversations, and drive leads to their website, PR is the secret ingredient. Why? As 2023 is now well underway, we wanted to discuss why PR is key for brands to invest in this year, as the perfect public relations strategy can tackle an oversaturated...
We’ve all heard of Public Relations, but how many of us have heard of pomodoro? After graduating from Loughborough University with a degree in Politics in 2021, I joined the world of B2C PR working as an Account Executive for a local PR agency in Market Harborough. Throughout my time at university, and as I started my...
Accounting firms are becoming more and more aware of the huge potential of offering their clients an in-house R&D tax claims service. In addition to providing an additional source of income, it is a service that clients actively seek from a professional they regard as a trusted advisor. However, it is rumoured that the claims process is...
Starting any new PR job inevitably brings a period of adjustment, but some of the challenges differ depending on the level of the newcomer. A graduate coming in, for example, might have no - or at least few - previous agencies to compare against and may be learning principles and processes from scratch. For a senior...