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With an experienced team that develops, manages and executes local, national and international PR campaigns, Neo PR works in close partnership with clients as an extension of their sales and marketing departments to deliver maximum value and high-quality content that makes an impact.
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Case Study: Certes Networks

Security, Strategy and Success.
Certes Networks:
Security, Strategy and Success.

Client.

Certes Networks Zero Trust Security solutions protect data and applications in motion with a range of software-defined security solutions.

Its Zero Trust framework protects application traffic over any environment to any user, device or location; all this without affecting network or application performance whatsoever. Its patented and industry leading Layer 4 Stealth Encryption solution provides “Encryption without Compromise.”

Objective.

  • To position Certes Networks as a market and thought leader within the cybersecurity industry.
  • To place Certes Networks both at the forefront of breaking industry news and within industry trends such as GDPR.
  • To increase awareness of Certes Networks in the US market.
  • To increase engagement and exposure on social media and educate the team. 
The strategy.
  • Developing the stance of Certes Networks as a Thought Leader through quarterly opinion articles and soundbites.
  • Managing social media channels and developing creative campaigns for infographics and blogs.
  • Reacting to relevant industry news such as data breaches and trends.
  • Working collaboratively with the Certes Networks teams across continents.
  • Continuous development, reviewing and suggestions of key messages for press and marketing materials.
The benefits.
  • Continued coverage success in top-tier security titles such as SC Magazine and The Register. Coverage has also been received in national publications and on TV.
  • Increased awareness of Certes Networks within the industry and industry press.
  • Average increase of 2.8% in LinkedIn followers per month.
  • Increased engagement on LinkedIn with an average of 2.9% each month, staying consistently above the industry averages.
  • High quality content written quickly, concisely and accurately.
  • Collaboration with the wider Certes Networks team for blog and thought leadership topics.

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