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Neo PR is a new breed of B2B technology PR in a digital age. Based in Buckinghamshire and Surrey and specialising in the technology sector, Neo PR delivers PR outreach campaigns that are content-rich with relevant and meaningful messages that resonate and start a conversation.
With an experienced team that develops, manages and executes local, national and international PR campaigns, Neo PR works in close partnership with clients as an extension of their sales and marketing departments to deliver maximum value and high-quality content that makes an impact.
Verney Junction, Buckingham, MK18 2LB.
9-10 Upper Church Lane, Farnham, GU9 7PW.
+44 (0) 1296 733 867
prworks@neopr.co.uk
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Case Study: Change Healthcare

A flexible PR strategy.
Change Healthcare:
A flexible PR strategy.

Client.

Change Healthcare, formerly McKesson Imaging and Workflow Solutions, leverages its software and analytics, network solutions and technology-enabled services to enable better patient care, choice and outcomes at scale.

Objective.

  • Establish Change Healthcare as a thought leader within the competitive Healthcare IT industry
  • Convey new messaging and develop content fit for the UK target audience
  • Have a solid crisis management and positive PR strategy to maintain Change Healthcare’s reputation within the industry.
The strategy.
  • Delivering thought leadership content to establish awareness of Change Healthcare as a thought leader within the Healthcare IT industry
  • Providing positive PR and crisis management services to ensure the upholding of Change Healthcare’s reputation within the UK and globally
  • Develop content that can be used for wider marketing purposes
  • Ensure PR campaign is aligned with current marketing messaging
The benefits.
  • High volumes of coverage across a variety of publications to reach target audiences
  • Quality content that can be repurposed for Change Healthcare’s sales collateral, website and social media channels
  • A flexible strategy which has accommodated rebrands, new messaging, new products and customers within the PR campaign
  • A PR team with a strong understanding of the business as well as the issues within the healthcare IT industry

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