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Neo PR is a new breed of B2B technology PR in a digital age. Based in Buckinghamshire and Surrey and specialising in the technology sector, Neo PR delivers PR outreach campaigns that are content-rich with relevant and meaningful messages that resonate and start a conversation.
With an experienced team that develops, manages and executes local, national and international PR campaigns, Neo PR works in close partnership with clients as an extension of their sales and marketing departments to deliver maximum value and high-quality content that makes an impact.
Verney Junction, Buckingham, MK18 2LB.
9-10 Upper Church Lane, Farnham, GU9 7PW.
+44 (0) 1296 733 867
prworks@neopr.co.uk
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Case Study: D2 Legal Technology

Expanding networks in a specialist industry.
D2 Legal Technology:
Expanding networks in a specialist industry.

Client.

D2 Legal Technology (D2LT) LLP is an award-winning legal data consultancy, advising firms on the use of technology to unlock business value through legal change.

Objective.

  • To raise awareness of D2LT’s offering in a highly specialised, niche market
  • To establish D2LT as an expert in key industry publications
  • To create a strong social identity and brand for D2LT
The strategy.
  • A targeted approach to generating, repurposing and distributing content generated by the D2LT team
  • Developing D2LT’s stance as a Thought Leader through quarterly opinion articles and soundbites
  • Populating both company and personal social media accounts and building networks in key industry circles
  • Building relationships with specialist journalists
The benefits.
  • Continued coverage success including coverage in National publications, including The Financial Times
  • Increased awareness of D2LT as an expert within the industry, including the establishment of D2LT spokespeople as go-to experts amongst key journalists
  • An effective and collaborative PR partnership
  • Increased activity and engagement across social media channels
  • Recognition in the industry by being shortlisted and winning numerous awards

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