Case Study: D2 Legal Technology
Expanding networks in a specialist industry.
D2 Legal Technology:
Expanding networks in a specialist industry.
D2 Legal Technology (D2LT) LLP is an award-winning legal data consultancy, advising firms on the use of technology to unlock business value through legal change.
Objective.
- To raise awareness of D2LT’s offering in a highly specialised, niche market
- To establish D2LT as an expert in key industry publications
- To create a strong social identity and brand for D2LT
The strategy.
- A targeted approach to generating, repurposing and distributing content generated by the D2LT team
- Developing D2LT’s stance as a Thought Leader through quarterly opinion articles and soundbites
- Populating both company and personal social media accounts and building networks in key industry circles
- Building relationships with specialist journalists
The benefits.
- Continued coverage success including coverage in National publications, including The Financial Times
- Increased awareness of D2LT as an expert within the industry, including the establishment of D2LT spokespeople as go-to experts amongst key journalists
- An effective and collaborative PR partnership
- Increased activity and engagement across social media channels
- Recognition in the industry by being shortlisted and winning numerous awards