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Neo PR is a new breed of B2B technology PR in a digital age. Based in Buckinghamshire and Surrey and specialising in the technology sector, Neo PR delivers PR outreach campaigns that are content-rich with relevant and meaningful messages that resonate and start a conversation.
With an experienced team that develops, manages and executes local, national and international PR campaigns, Neo PR works in close partnership with clients as an extension of their sales and marketing departments to deliver maximum value and high-quality content that makes an impact.
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9-10 Upper Church Lane, Farnham, GU9 7PW.
+44 (0) 1296 733 867
prworks@neopr.co.uk
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Case Study: Descartes

Shining the spotlight on a market leader.
Descartes:
Shining the spotlight on a market leader.

Client.

Descartes provides technology solutions to improve operational efficiency and regulatory compliance for logistics and supply chain operations around the world. Descartes’ solutions including routing, mobile and telematics, transportation management, customs declaration and security filing and global trade data.

Objective.

  • To position Descartes as a thought leader in logistics and supply operations. 
  • To promote Descartes’ market-leading work with manufacturers, logistics service providers, freight forwarders and retailers. 
  • To raise brand awareness of Descartes amongst supply chain and logistics professionals.
The strategy.
  • Maintaining relationships with key press to raise brand profile.
  • Developing thought leadership content in the form of opinion articles, soundbites and letters to the editor.
  • Sharing customer success stories and case studies.
The benefits.
  • Improved outbound marketing as target prospects are more likely to have some awareness of Descartes.
  • A steady stream of content going out to press which generated 25 pieces of press coverage per month, securing coverage in industry titles such as eDelivery, Logistics Business and ShD Logistics.
  • Increased awareness of Descartes within press and industry professionals.

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