CRM; SFA; ETMS; ERM – what a load of acronyms! The reality is that Customer Relationship Management in whatever form it takes, is maturing as a technology and an ethos. But its adoption across Sales and Marketing, and organisations in general, remains a mixed and sometimes frustrating picture. Gaining insight and control in the sales process, and gathering intelligence on the prospect and customer remains the panacea. And forward looking CRM companies are increasingly turning their attention toward simplifying the technology and making it more accessible at the front line.

Getting the right message out there and in front of decision makers means stepping beyond the media solely focused on CRM as a technology and appealing to the people trying to grow businesses in their own specific markets through finding a voice that resonates with their particular business issues, playing to both cultural change and technology innovation.

With several clients in this space including Cegedim Relationship Management and with over 11 years’ experience, Neo PR brings a breadth of knowledge in courting journalists, publications and the social networks influencing your target audience.

Ever changing legislation such as Sarbanes-Oxley and Solvency II; international differences and boundaries; new standards including the HMRC/RTI initiative, and a multiplicity of governing authorities – just some of the intricacies that define this buoyant and ever changing sector. Knowing your way around takes a lot of knowledge built up over a number of years resulting in a niche you can operate in and call your own.

Knowing your way around the media in this space can be just as complex. As publications morph from their traditional print form to a more online, interactive presence and with daily update e-shots feeding timely information right to your prospects inboxes, it becomes ever more critical to get timely, relevant content ‘first’ to your audience.

With a long history of clients in this space and with 11 years’ experience in looking after the PR for SBI Group (Sovereign) and Albany Software, Neo PR brings a wealth of knowledge and in-depth relationships with the journalists, publications and freelance opinion leaders who write in this space and are used as reference by your prospects.

To be a technology provider in the retail sector requires a fleetness of foot and a flair for creativity, backed up by the ability to deliver quick and tangible return-on-investment. From EPOS data and supply chain innovation to social media marketing tools – the ability to provide retailers, manufacturers and FMCG brands in both the multiple and wholesale sectors with insight that directly impacts their bottom line, is key.

Likewise, the Press across the retail sector demands hard-hitting, relevant and creative content that is backed up by hard facts and figures and, critically, customer endorsement.

Having worked with a range of clients in both the multiple and wholesale retail sectors, from e-commerce specialists to EPOS systems vendors and latterly retail data analysts and online couponing programme providers, including SalesOut, Coupons.com and Hicom, the team at Neo PR brings a wealth of knowledge and in-depth relationships with the journalists and publications in this space as well as a proven methodology for developing insightful content that the press and your prospects alike will want to read.

Healthcare is a tough industry to be in. It’s seemingly always changing. And seemingly always lurching from one Government directive to another. NPfIT might well have finally been proclaimed dead and the market opened up to the brave who toughed it out in the interim, but the ever changing landscape of the NHS with the Health and Social Care Reform Bill, the emergence of Clinical Commissioning Groups and the Interim changes, still keeps everyone in this space on their toes.

And that goes for PR’s too. At Neo PR, we’ve been in the Healthcare technology PR space now since before NPfIT even got on the drawing board. Our clients that include McKesson, Hicom, MedeAnalytics and Cegedim, benefit from our intrinsic knowledge of the space and our relationships with the journalists, publications, news feeds, and online forums that provide a portal to this industry.

This is no place for generalist PR’s – without current knowledge of the industry, governmental and legislative changes and close relations with the journalists, publications and freelance opinion leaders, it really is a place generalist PR’s should fear to tread.