Healthcare is a tough industry to be in. It’s seemingly always changing. And seemingly always lurching from one Government directive to another. NPfIT might well have finally been proclaimed dead and the market opened up to the brave who toughed it out in the interim, but the ever changing landscape of the NHS with the Health and Social Care Reform Bill, the emergence of Clinical Commissioning Groups and the Interim changes, still keeps everyone in this space on their toes.
And that goes for PR’s too. At Neo PR, we’ve been in the Healthcare technology PR space now since before NPfIT even got on the drawing board. Our clients that include McKesson, Hicom, MedeAnalytics and Cegedim, benefit from our intrinsic knowledge of the space and our relationships with the journalists, publications, news feeds, and online forums that provide a portal to this industry.
This is no place for generalist PR’s – without current knowledge of the industry, governmental and legislative changes and close relations with the journalists, publications and freelance opinion leaders, it really is a place generalist PR’s should fear to tread.