CRM; SFA; ETMS; ERM – what a load of acronyms! The reality is that Customer Relationship Management in whatever form it takes, is maturing as a technology and an ethos. But its adoption across Sales and Marketing, and organisations in general, remains a mixed and sometimes frustrating picture. Gaining insight and control in the sales process, and gathering intelligence on the prospect and customer remains the panacea. And forward looking CRM companies are increasingly turning their attention toward simplifying the technology and making it more accessible at the front line.

Getting the right message out there and in front of decision makers means stepping beyond the media solely focused on CRM as a technology and appealing to the people trying to grow businesses in their own specific markets through finding a voice that resonates with their particular business issues, playing to both cultural change and technology innovation.

With several clients in this space including Cegedim Relationship Management and with over 11 years’ experience, Neo PR brings a breadth of knowledge in courting journalists, publications and the social networks influencing your target audience.