Ever changing legislation such as Sarbanes-Oxley and Solvency II; international differences and boundaries; new standards including the HMRC/RTI initiative, and a multiplicity of governing authorities – just some of the intricacies that define this buoyant and ever changing sector. Knowing your way around takes a lot of knowledge built up over a number of years resulting in a niche you can operate in and call your own.

Knowing your way around the media in this space can be just as complex. As publications morph from their traditional print form to a more online, interactive presence and with daily update e-shots feeding timely information right to your prospects inboxes, it becomes ever more critical to get timely, relevant content ‘first’ to your audience.

With a long history of clients in this space and with 11 years’ experience in looking after the PR for SBI Group (Sovereign) and Albany Software, Neo PR brings a wealth of knowledge and in-depth relationships with the journalists, publications and freelance opinion leaders who write in this space and are used as reference by your prospects.