Case Study: Certes Networks
Security, Strategy and Success.
Certes Networks:
Security, Strategy and Success.
Certes Networks Zero Trust Security solutions protect data and applications in motion with a range of software-defined security solutions.
Its Zero Trust framework protects application traffic over any environment to any user, device or location; all this without affecting network or application performance whatsoever. Its patented and industry leading Layer 4 Stealth Encryption solution provides “Encryption without Compromise.”
Objective.
- To position Certes Networks as a market and thought leader within the cybersecurity industry.
- To place Certes Networks both at the forefront of breaking industry news and within industry trends such as GDPR.
- To increase awareness of Certes Networks in the US market.
- To increase engagement and exposure on social media and utilise marketing activity
The strategy.
- Developing the stance of Certes Networks as a thought leader through quarterly opinion articles and soundbites.
- Managing social media channels and developing creative campaigns, as well as successful webinars with partners (ngena)
- Reacting to relevant industry news such as data breaches and trends.
- Working collaboratively with the Certes Networks teams across continents.
- Continuous development, reviewing and suggestions of key messages for press and marketing materials.
The benefits.
- Continued coverage success in top-tier security titles, national publications and on TV.
- Increased awareness of Certes Networks within the industry and industry press.
- Average increase of 2.8% in LinkedIn followers per month.
- Increased engagement on LinkedIn with an average of 2.9% each month, staying consistently above the industry averages.
- High-quality content written quickly, concisely and accurately.
- Strong attendance at webinars from key industry figures