logo
Neo PR is a new breed of B2B technology PR in a digital age. Based in Buckinghamshire and Surrey and specialising in the technology sector, Neo PR delivers PR outreach campaigns that are content-rich with relevant and meaningful messages that resonate and start a conversation.
With an experienced team that develops, manages and executes local, national and international PR campaigns, Neo PR works in close partnership with clients as an extension of their sales and marketing departments to deliver maximum value and high-quality content that makes an impact.
Verney Junction, Buckingham, MK18 2LB.
9-10 Upper Church Lane, Farnham, GU9 7PW.
+44 (0) 1296 733 867
prworks@neopr.co.uk
Follow us
 

Case Study: Stowga

A Start-up Success.
Stowga:
A Start-up Success.

Client.

Stowga is the on-demand marketplace for buying and selling warehousing and logistics services. The worlds most progressive companies use Stowga to radically alter the economics of their supply chains through clever trading of capacity, dynamically scaling their logistics needs in line with their business needs.

Objective.

  • To generate brand awareness in the media and the industry, positioning Stowga as a thought leader.
  • To promote Stowga’s work with customers to demonstrate effectiveness of on-demand warehousing in practice to assist lead generation.
  • To position Stowga as an industry leader and promote the concept of on-demand warehousing.
The strategy.
  • Build and maintain relationships with key press through thought leadership articles, comment and interviews.
  • Generate bold and punchy content to get seen in top-tier industry titles and national press.
  • Share success stories from customers such as Asda, KFC, Diamond Logistics, Vimto and pi-top.  
  • Positioning Charlie Pool, Founder of Stowga, as a thought leader through media briefings.
The benefits.
  • Over 30 pieces of coverage achieved each quarter in a high number of top tier publications including: City A.M, Raconteur, The Grocer and Retail Week.
  • Successful application to speak on the Brexit panel at Retail Week Tech 2018.
  • Increased awareness of Stowga in the press; journalists now get in touch to speak to Charlie Pool for comment on industry issues.

Want to work with us?

Get in Touch