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TECHNOLOGY PR & SOCIAL MEDIA B2B
Chris Ross
Chris Ross

How you can reach me:

E: PRworks@neopr.co.uk
T: +44 (0) 1296 733 867

How you can reach me:

E: PRworks@neopr.co.uk
T: +44 (0) 1296 733 867

How I can help you

Someone wise once said that ‘Content is King’. Ok, I am far from royalty, but I am royally proud to be one of Neo’s trusted and loyal content generators; not quite a Prince of Prose, but perhaps a court jester of journalism. As an independent writer, a freelance journalist and a consultant editor, I’m all about words. Word of the decade, though, has to be ‘efficiencies’.

How I got here

I took the obvious career journey into publishing; started out as an actor, did a bit of stand-up, failed horrifically and then retrained for a ‘proper job’ in journalism. I’ve subsequently gone on to experience the full gamut of a career in publishing – predominantly in editorial positions. Since 1997, I’ve worked as Assistant Editor on three major consumer titles, through to Editor, Editor-in-Chief and Publisher on a range of print and online B2B publications. Much of my writing has centred around sales and marketing in the healthcare and life sciences industries. More recently, I have majored on the use of technology in business.

I am also a copywriter, a budding playwright and I pen crude and uninspiring limericks. My personal favourite tells the story of a young man from Sri Lanka. He wasn’t popular.

Why I am here

Working with Neo’s clients is a daily voyage of discovery. Having specialized for many years in healthcare journalism, I’ve finally taken off the straitjacket and am enjoying sustained exposure to an increasing range of business sectors. And it’s amazing just how transferrable some of my learnings have been.

Technology is a fascinating and constantly evolving arena. From the NHS to the supermarket shelves, property development to multi-channel optimisation across retail, travel, telecoms and online gaming, it’s incredibly stimulating to observe how the application of innovative technologies is transforming business. From print to digital, mobile to interactive – all the way back to the good old-fashioned telephone – working in partnership with Neo’s diverse clients gives me an amazing insight into our developing world and how technology is revolutionizing communications pathways and driving operational ‘efficiencies’.

And it helps that Neo is full of jolly nice people who appreciate the fun things in life. Even if most of them do make me feel old and unfashionable. Back in the day, I was John Paul Gaultier in West Bromwich. Now I wear plus fours and V-neck sweaters.

And when I’m not here

I spend a lot of time ogling and avoiding carbs in equal measure. I like fine dining, boutique hotels, Michelin-star tasting menus and West Bromwich Albion. When I’m not writing, I spend a disproportionate amount of time watching Coronation Street – hoping that one day that get the chance to write a few of the characters out. Whisper it quietly but I’m sick of Emily Bishop.

I am currently reacquainting myself with my old love of theatre. I’m a proper drama queen. My early inspiration came from playing Hamlet in a school play. I was awful – but one line has stayed with me. As Shakespeare’s famous prince once mused of life: “Words, words, words.” I’ve spent the rest of my years being infatuated by them.

There we go – from the prince of Denmark to a drama queen… we’re back to royalty again. “The rest,” as Hamlet said, just before he carked it, “is silence.”