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Neo PR is a new breed of B2B technology PR in a digital age. Based in Buckinghamshire and Surrey and specialising in the technology sector, Neo PR delivers PR outreach campaigns that are content-rich with relevant and meaningful messages that resonate and start a conversation.
With an experienced team that develops, manages and executes local, national and international PR campaigns, Neo PR works in close partnership with clients as an extension of their sales and marketing departments to deliver maximum value and high-quality content that makes an impact.
Verney Junction, Buckingham, MK18 2LB.
9-10 Upper Church Lane, Farnham, GU9 7PW.
+44 (0) 1296 733 867
prworks@neopr.co.uk
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Case Study: VoipSec

Securing quantifiable results & generating leads.
VoipSec:
Securing quantifiable results & generating leads.

Client.

VoipSec is the next generation provider of cloud-based Voice over Internet Protocol (VoIP) security solutions.

Objective.

  • To drive up sales and partnerships whilst establishing a voice in the industry.
  • To establish VoipSec as an expert.
  • To increase traffic to the VoipSec website.
The strategy.
  • Creating new content to make the industry sit up and take notice.
  • Developing VoipSec’s stance as a Thought Leader through quarterly opinion articles and soundbites.
  • Driving end-user, small business traffic to the VoipSec website through social media and content placed in publications.
  • Building VoipSec’s reputation amongst the SIP Trunking reseller and distributor community through reactive comment on industry news.
The benefits.
  • Increased awareness of the issues around VoIP and SIP security within the industry, associated with VoipSec as expert and Thought Leader.
  • A 57% increase in the number of accounts being opened when the second quarterly opinion article was issued.
  • A PR team with strong expertise in the IT and security industries.
  • A dramatic increase in website traffic and Twitter followers.

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