logo
Neo PR is a new breed of B2B technology PR in a digital age. Based in Buckinghamshire and Surrey and specialising in the technology sector, Neo PR delivers PR outreach campaigns that are content-rich with relevant and meaningful messages that resonate and start a conversation.
With an experienced team that develops, manages and executes local, national and international PR campaigns, Neo PR works in close partnership with clients as an extension of their sales and marketing departments to deliver maximum value and high-quality content that makes an impact.
Verney Junction, Buckingham, MK18 2LB.
9-10 Upper Church Lane, Farnham, GU9 7PW.
+44 (0) 1296 733 867
prworks@neopr.co.uk
Follow us

Stunt of the week: Fanta gets freaky for Halloween

Stunt of the week: Fanta gets freaky for Halloween

Following teaser tweets throughout October, Fanta has launched a VR video, The 13th Floor today which is an immersive, interactive Halloween campaign as we’ve never seen before!

To view the video, users have to head to a dedicated URL on Fanta’s website. Fanta recommends using a VR headset and headphones to view the video, but if like me, you wussed out a bit, you might want to watch the video with the sound down low in a light room!

The slightly creepy looking concierge takes you into a lift which ends up going down. On each floor, various horrors lie behind the door from creepy dolls and puppets to deserted corridors… Brave visitors to Thorpe Park’s Fright Night were able to experience the video for themselves. Isn’t it amazing what a bit of tech and clever filming can do?

This definitely sets the standard for VR advertising and brand awareness campaigns in the future! We love the use of VR in this campaign and Fanta have definitely taken scary to a whole new level! If you’re feeling brave, you can watch the full video here. 

What did you think of Fanta’s freaky campaign? Have you dared to immerse yourself in the whole video? Tweet us your thoughts! @NeoPRLtd 

Neo PR

Blog posts from Team Neo PR.

No Comments

Post a Comment