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Case Study: ANT Telecom

Generating innovative and stimulating content.
ANT Telecom:
Generating innovative and stimulating content.

Client.

ANT Telecom is an automated communications specialist, that enables organisations to better protect their employees and business through integrated communication solutions for telephony, lone worker safety, monitoring and emergency alerting.  

Objective.

  • To create content that clearly communicates ANT Telecom’s message
  • To establish ANT Telecom as an expert in the industry
  • To raise ANT Telecom’s profile, appeal and brand narrative

Slide - Chris Potts, Marketing Manager, ANT Telecom The thought leadership activity Neo PR develops and places for us in our key media titles has helped to raise our profile and position ANT Telecom as trusted experts. Our activity with the team has also driven more traffic to our website and has helped to generate opportunities for us, which have resulted in additional business.
The strategy.
  • Creating fresh ideas to generate a constant flow of internal and external content
  • Developing ANT Telecom’s stance as a Thought Leader through quarterly opinion articles and soundbites
  • Repurposing customer case studies for internal and media use
The benefits.
  • Continued coverage success
  • Increased awareness of ANT Telecom within the industry
  • A PR team with strong expertise in Telecommunications industry
  • A strong working relationship

Slide - Chris Potts, Marketing Manager, ANT Telecom We have an excellent working relationship with Neo PR in terms of their tenacious and proactive approach to our campaign, we really value our PR and clearly see the benefits of our engagement.

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