Author: Josephine Timmins

Just What Exactly is PR?

I recently attended my son’s secondary school careers fair, alongside a myriad of people with careers in fields from nursing, engineering, policing and financial services. As students filtered around the various stands and I overheard conversations, it quickly became apparent that most students had – at best – only the vaguest idea of what PR actually...

Top Five Skills to Succeed in PR

If you’re a school leaver, graduate, or even someone currently employed in a related industry and thinking of embarking on a career in public relations and media, here is my personal take on the top five skills that you need to succeed: Skill #1: Multi-tasking No day in PR is the same. In fact, the only constant in...

How to Develop Strong Content

Writing is easy, right? It’s just a case of having an idea and putting pen to paper – or these days, hitting the keypad and seeing the words appear in front of you. Or maybe it’s not quite that simple… Most of us can write; many of us can write well – but few can create prose...

New Year New Resolve? Neo PR, B2B Technology PR

New Year, New Resolve?

Forget resolutions. From the obvious (‘stop eating chocolate’ or ‘run a marathon’) to the slightly more confused (‘stop putting ‘lol’ after every text I send, lol’) we all know that they’re largely destined to fail. Instead, this year at Neo PR it’s all about our resolve to continuously improve ourselves to deliver the best possible service...

Hello GDPR, goodbye marketing as we know it

On 25th May 2018, the world of digital direct marketing meets the proverbial cliff edge, which will undoubtedly have huge effects on the marketing industry. In the run-up to the implementation of the regulation, the noise surrounding GDPR and the effect it’ll have on the industry hasn’t been loud enough...