From Classroom to Campaign: 10 Valuable Lessons for the World of PR
Let's go back to school! In this blog post, Jo explores 10 valuable lessons we can bring from the classroom to campaigns....
Neo PR is a new breed of B2B technology PR in a digital age. Based in Buckinghamshire and Surrey and specialising in the technology sector, Neo PR delivers PR outreach campaigns that are content-rich with relevant and meaningful messages that resonate and start a conversation.
With an experienced team that develops, manages and executes local, national and international PR campaigns, Neo PR works in close partnership with clients as an extension of their sales and marketing departments to deliver maximum value and high-quality content that makes an impact.
Verney Junction, Buckingham, MK18 2LB.
9-10 Upper Church Lane, Farnham, GU9 7PW.
+44 (0) 1296 733 867
prworks@neopr.co.uk
Author: Josephine Timmins
April Fools’ Day: A chance for positive PR or ‘fake news’ fatigue?
In today’s era of ‘fake news’, Jo explores whether brand-led April Fools’ have run their course and if brands really consider campaigns, brand values and what customer-centricity really means....
New Year, New Resolve?
Forget resolutions. From the obvious (‘stop eating chocolate’ or ‘run a marathon’) to the slightly more confused (‘stop putting ‘lol’ after every text I send, lol’) we all know that they’re largely destined to fail. Instead, this year at Neo PR it’s all about our resolve to continuously improve ourselves to deliver the best possible service...
View from the top: What is our culture like at Neo PR?
Having recently celebrated our listing in the Real Business top 25 SME culture leaders 2018, company culture is something we feel passionate about. Why? The answer is simple: because a powerful company culture improves productivity, performance and inspires commitment. So why not have fun (and a little nonsense) along the way?...
Hello GDPR, goodbye marketing as we know it
On 25th May 2018, the world of digital direct marketing meets the proverbial cliff edge, which will undoubtedly have huge effects on the marketing industry. In the run-up to the implementation of the regulation, the noise surrounding GDPR and the effect it’ll have on the industry hasn’t been loud enough...
Is it the beginning of the end for social media?
It’s fair to say that Facebook has had a pretty tough time recently. First there was the Cambridge Analytica data scandal, of which the social media giant is only just starting to see the financial ramifications. Then pub chain J D Wetherspoon announced its withdrawal from all social media accounts...
How to perfect the delicate art of News Hijacking
The collective first thought when the news breaks of a data breach or infrastructure hack is – who now? Followed very quickly by, how bad was it; what type of breach; and is this something we need to jump on immediately?...
PR 101: Back to Basics
Whether you’re completely new to PR; have managed it in-house and are new to an agency relationship; or a long-term PR hack, it can be a valuable exercise to regularly take a decent stare at the why’s and wherefore’s, and a spot of best practice...
Stunt of the week: Who wore it best?
If you were on planet PR on 26 April you could not have missed Swedish Creative Agency, Acne’s, cheeky response Ad to fashion house Balenciaga’s ‘new’ blue bag...
6 simple ways to create an attention-grabbing headline
According to David Ogilvy – the ‘Father of Advertising’ himself – five times as many people on average read the headlines as read the body of an article. What’s even more surprising is that, in e-mail subject lines, changing just one word has been proven to increase click-throughs by almost 50%....
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