I’ve always loved working in health tech PR. Over the years, I’ve had the chance to work with so many inspiring people; a significant number of who have been frontline workers themselves and have taken a change of career because they firmly believe that technology can develop and improve health and care processes for the better. This...
As with any career, to succeed in PR, there are certain essential PR skills that will help you reach the top of your game....
Let's go back to school! In this blog post, Jo explores 10 valuable lessons we can bring from the classroom to campaigns....
In today’s era of ‘fake news’, Jo explores whether brand-led April Fools’ have run their course and if brands really consider campaigns, brand values and what customer-centricity really means....
Forget resolutions. From the obvious (‘stop eating chocolate’ or ‘run a marathon’) to the slightly more confused (‘stop putting ‘lol’ after every text I send, lol’) we all know that they’re largely destined to fail. Instead, this year at Neo PR it’s all about our resolve to continuously improve ourselves to deliver the best possible service...
Having recently celebrated our listing in the Real Business top 25 SME culture leaders 2018, company culture is something we feel passionate about. Why? The answer is simple: because a powerful company culture improves productivity, performance and inspires commitment. So why not have fun (and a little nonsense) along the way?...
On 25th May 2018, the world of digital direct marketing meets the proverbial cliff edge, which will undoubtedly have huge effects on the marketing industry. In the run-up to the implementation of the regulation, the noise surrounding GDPR and the effect it’ll have on the industry hasn’t been loud enough...
It’s fair to say that Facebook has had a pretty tough time recently. First there was the Cambridge Analytica data scandal, of which the social media giant is only just starting to see the financial ramifications. Then pub chain J D Wetherspoon announced its withdrawal from all social media accounts...
The collective first thought when the news breaks of a data breach or infrastructure hack is – who now? Followed very quickly by, how bad was it; what type of breach; and is this something we need to jump on immediately?...
Whether you’re completely new to PR; have managed it in-house and are new to an agency relationship; or a long-term PR hack, it can be a valuable exercise to regularly take a decent stare at the why’s and wherefore’s, and a spot of best practice...