The fundamental elements of PR apply to every campaign regardless of whether you are working in the Business to Business (B2B) or Business to Consumer (B2C) sector. With one target, to establish and maintain goodwill and a mutual understanding between an organisation and its publics...
On the 7th March, I headed down to the Intercontinental Hotel at the O2 to spend a day at Retail Week Live with one of our clients, Manhattan Associates. I absolutely love attending events and conferences like this, and whilst they usually consist of early starts and achy feet, they are always packed with industry insights...
Industry trends may come and go, and your business will evolve and grow, but the basic building blocks of your PR campaign should remain the same. Each aspect of your campaign plays a part in its success and creating a campaign that is built to last and stand the test of time, whatever changes are going...
Self-righteous, lazy, unmanageable. Those are just some of the words I have heard used to describe Millennials. However, the reality is that Millennials are actually none of those things, they are extremely hard working and passionate individuals that are currently making up more than half of our Neo PR workforce...
Unless you work in retail, most B2B companies tend to slow down a little over Christmas. For PR agencies that are on, for what feels like 365 days a year, the wind down to the holiday season is the perfect opportunity to get the jobs done that are essential to the maintenance of the campaigns and...
Is it just me or has Black Friday gone on for a week already? I have noticed more and more retailers shouting about their ‘pre’ Black Friday discounts – and they haven’t been small discounts either. Many retailers have been offering 40%, 50% and even 60% off their whole site or smaller categories for a few...
Following on from the footsteps of Christmas music, pigs in blankets and Brussel sprouts, Christmas adverts have now become a staple part of the Christmas festivities. Every year we wait in anticipation for retailers and supermarkets to release their highly-awaited Christmas campaigns, maximising their brand awareness across the UK...
Following teaser tweets throughout October, Fanta has launched a VR video, The 13th Floor today which is an immersive, interactive Halloween campaign as we’ve never seen before!...
When it comes to assessing the value of PR, there are many different theories over which part of a campaign proves to have the biggest impact on a business. We don’t however, believe it’s good to focus on just on one or two or even three aspects – it’s the whole package that gives a campaign...
