We may work in the world of PR, meaning ‘Public Relations’, but one of the most common abbreviations we find ourselves using is ‘PR’ itself, but instead for the term ‘press release.’ And in short, a press release is a form of communication, announcing a news story, such as a partnership, product announcement or appointment to...
This is my absolute favourite time of year. I just love the festivities of everybody’s houses lighting up the evening and sitting on the sofa with a hot drink and a Christmas movie on. There’s nothing quite like it! In a world where Covid-19 still bubbles under the surface and we are unsure what the future holds,...
As there is a resurgence in the consumption of news, PR has become the supercharged tool in the marketing toolbox. Selling has always been a game of persuasion in the B2B world and thought-provoking content delivered through the media is key. Audiences are proven to buy on referral or from trusted brands and are far more receptive...
Writing is easy, right? It’s just a case of having an idea and putting pen to paper – or these days, hitting the keypad and seeing the words appear in front of you. Or maybe it’s not quite that simple… Most of us can write; many of us can write well – but few can create prose...
Since the start of September, Lucy has joined team Neo PR as a Senior Account Manager, transitioning from the B2C to the B2B tech world. She outlines her journey in the industry below and why she decided to make the switch to business-to-business. I had been in B2C tech PR for over five years and experienced the...
The unfortunate mix of Brexit and Covid-19 has had a tremendous impact on businesses around the world forcing them to re-evaluate how they operate. This disruption has presented many challenges over the past 18 months, but fortunately, many opportunities have also arisen with unprecedented e-commerce growth during lockdown providing new customers and unexpected revenue. Manufacturing and logistics...
Meet Millie, who has recently joined Neo PR as a Senior Account Executive. With previous tech PR agency experience, Millie knows the in’s and out’s of the industry. But joining a new agency in a post-COVID-19 world can be a daunting transition to make, especially when adapting to the hybrid way of working, as she explains...
For many of us, social media is all we’ve known. A lot of us have grown up with it, and if you didn’t, you now know it inside out. We use it every day and would probably be lost without it – demonstrating the clear impact it has on our daily lives. However, have you considered...
Neo PR continues to grow, and we can now introduce to you the newest member of our team, Hannah Braybrooke, who has joined us as a Junior Account Executive straight out of university! She shares her job journey below, highlighting the importance of getting experience before jumping into the 9-5 world! After three years of studying Broadcast...
The retail industry has definitely experienced a rollercoaster of a year. From having to completely shut for months on end, to opening with social distancing restrictions and mask-wearing, it's fair to say that the high street suffered. If anything, the pandemic meant that e-commerce boomed. The public had no choice but to shop online for their non-essential...