Stunt of the Week: It’s a Wonderful Line
‘Tis not just the season to be jolly, but to spread kindness. And that’s exactly what the latest campaign from Virgin Trains and its long-term charity partner Rethink Mental Illness aims to do...
Marketing
Back to Social Media basics: Twitter
Everybody uses Twitter, but what is the right way to use it? You only have 280 characters to get your message across, so it’s important to make every word count....
Advertising in the Social Media Age
While the benefits, strategies and complexities of social media advertising have long been discussed, the new wave of including social media questions and endorsements in many television and other traditional adverts seems to have been widely ignored...
Why PR and SEO go hand in hand
SEO has been a huge talking point amongst marketing professionals for some time now, with many firms claiming to be able to bring an organisation to the top of the search page with quick fixes or adding in the occasional keyword to a webpage...
5 tips for increasing productivity
Whether it’s writing daily lists or digitising your communication, everyone has their own way of being more productive. But sometimes in the midst of a busy period at work or a stressful time at home, the techniques and tools we use to help organise our lives can be easily forgotten...
Is there still a place for print?
It feels like the whole world is going digital: Digital marketing, digital content and social media all plays a part of our lives to some degree. A decade ago, press coverage was pretty much only in print, but fast-forward to 2018 and receiving a piece of print coverage feels special and exciting. So is there still...
Controversial advertising: Effective or offensive?
It can’t be denied that some of the best adverts are the ones that get people talking. In such a competitive world it is so important for brands to stand out and to create an advertising campaign that is bold, powerful and engaging. Fail to do so, and they can run the risk of being left...
5 ways to stay productive on your commute to work
We’ve all been there: unexpected traffic, train delays, roadworks or a tractor that slow your journey right down (working in a countryside office means that we see a lot of tractors!) are all things that can make your morning commute to work a very unpleasant experience...
Bringing it home: Getting involved with the World Cup
This year’s World Cup has proven that it’s not just Eastenders that everyone is talking about. The England v Colombia match which saw England make its way to the quarter finals was watched by 16.5 million people, making it the most watched TV event since the Olympic closing ceremony...
World Cup Fever! Meet your PR dream team
We’re getting into the World Cup spirit and it got us thinking about the different players that would make up the perfect PR football team. (Bear with us, really!) From thought leadership to social media, research and media outreach, there are lots of players all integral to that winning line-up...