How to create a great media list
So you’ve got an announcement to rival the royal wedding, complete with a press release, images, spokesperson; the works. But still, knocking Harry and Meghan off the top spot won’t be easy...
PR
10 PR and Marketing resolutions you should be making for 2018
What do David and Victoria Beckham, Tom Hanks and Rita Wilson, and Jay Z and Beyonce have in common? They’ve all been in a relationship for over a decade, in some cases much longer. On the other end of the spectrum, Sex and the City fans will know.....
Five ways to make the most of December downtime
Unless you work in retail, most B2B companies tend to slow down a little over Christmas. For PR agencies that are on, for what feels like 365 days a year, the wind down to the holiday season is the perfect opportunity to get the jobs done that are essential to the maintenance of the campaigns and...
The connected PR campaign
When it comes to assessing the value of PR, there are many different theories over which part of a campaign proves to have the biggest impact on a business. We don’t however, believe it’s good to focus on just on one or two or even three aspects – it’s the whole package that gives a campaign...
Choosing a PR agency: Is boutique better?
We pride ourselves in being a smaller agency. In fact, we, and our clients see it as an asset. Size isn’t always everything (unless it’s a slice of chocolate cake or a G&T), and sometimes choosing a smaller agency could work out better for your business. Granted, we could be a little biased, but hear us...
Why does B2B technology need PR?
We would tell you that PR is important for B2B technology because it’s what we do. But we’re all about helping you make informed decisions about your PR and marketing strategy, so we thought we would give you three reasons why we think PR is essential for any B2B technology company...
3 reasons why B2B needs social media marketing
Influencer marketing has become a popular targeting tool, with influencers overtaking celebrities as the most popular choice for brand endorsements. From bloggers to Instagrammers, brands are investing more and more time and money into influencers to reach new audiences and get ahead of the competition...
The Five P’s of Event Success
As the saying goes, failing to plan is planning to fail, and this couldn’t be truer when organising your PR event. Event season is imminent but with a checklist in place, there is no reason for your event not to be a complete hit!...
Three tips for a marvellous media tour
I consider myself lucky in that I like pretty much every element of my job (I even find doing press clippings soothing). However, events are hands down my favourite. From press launches to trade shows, to media tours, when it comes to event organisation I am first with my arm up...
PR 101: Back to Basics
Whether you’re completely new to PR; have managed it in-house and are new to an agency relationship; or a long-term PR hack, it can be a valuable exercise to regularly take a decent stare at the why’s and wherefore’s, and a spot of best practice...