PR

Where does PR stand in a world of Fake News?

It’s a hot topic at the moment. There has been an increasing number of ‘news’ stories going viral that end up being untrue. From a fake fire in Germany to leaked documents from a certain US President, fake news is becoming an issue. So where does PR stand in this ever more confusing News-universe?...

Discovering the magic of content marketing

We think it’s really important to support our clients with any events they are hosting or attending. Last month, Heather and I headed down to London to see Keren Lerner, MD of Top Left Design, speak at Soho House to learn all about content marketing. We both picked up some great tips and have provided a handy...

B2B PR is not boring

Telling people you work in PR is usually met with a confused expression, with the world of PR a mystery to many. On the other end of the scale, it’s met with the assumption that you must have met a lot of celebrities and public figures – which isn’t the point of PR at all....

Paris, Prosecco and PR

Earlier this month I headed to St Pancras to follow our client Manhattan Associates on the Eurostar to Paris. They were getting ready to host their annual European customer event, Manhattan Exchange, and it was my job to look after the journalists and the Manhattan Associates Twitter feed....

Striking the perfect PR balance

It has been said often enough that when it comes to PR, no day is the same. From having a sudden influx of journalist calls, to reacting to breaking industry news, it’s certainly a juggling act. Yet, what hasn’t been as well documented is the careful planning that goes on behind the scenes of a PR...

8 top tips for interview success

You know how the story goes. You’ve turned up for an interview with absolutely no clue who you’re meeting, what the company does, or even what your potential job role might include. You manage to stumble through the interview by giving vague answers and telling the interviewer that you’re a great team player...