Long live content, that’s what we say. But filler marketing or PR content - the content that is created, posted or shared for content’s sake - is a thing of the past. Forget about filler content - it’s now about killer content. ...
It’s that time again - we’re talking about Christmas campaigns! Whether’s it’s a PR, marketing, social media or advertising campaign, we love seeing what the big brands will bring out each year. ...
This year’s Christmas PR, marketing and social media campaigns are in full swing (read all about our favourite adverts next week) and one campaign that has stood out so far is Visa’s push for saving the high street with #WhereYouShopMatters. ...
The big wide world of social media can be a scary place. Twitter, LinkedIn, Facebook, Instagram - where should you start? Once you’ve decided which platforms to focus your social media efforts on, the next step is deciding what to post about. Then, how do you build your audience and stick to a posting schedule? Don’t...
With Instagram announcing a trial of removing likes in certain countries, Kellie explores what impact this will have on business profiles....
Does the age of the Instagram Influencer change the way we do PR? Ellie explains how to asses whether influencer marketing or traditional PR works for you. ...
In this blog, Hattie explains how a combination of a winning social media strategy, backed with compelling thought leadership content in a B2B PR campaign that makes the reader want to find out more, will help any organisation create an honest relationship with their customers and gain that all-important trust....
In this guide to social media analytics, we take you through the basics of LinkedIn analytics and how to use the numbers to inform your social media strategy....
By now, you should have a presence on social media. It’s a key part of your marketing and PR mix that you really should be using to reach new prospects, engage with audiences and share your amazing content with the world. But measuring social media ROI is tricky; is it worth investing all the effort if...
Could you build a business without social media? In today's world, it's unlikely. The power of social media can't be denied and is a key part of a digital marketing campaign. ...
