Case Study: Certes Networks

Security, Strategy and Success.
Certes Networks:
Security, Strategy and Success.

Client.

Certes Networks Zero Trust Security solutions protect data and applications in motion with a range of software-defined security solutions.

Its Zero Trust framework protects application traffic over any environment to any user, device or location; all this without affecting network or application performance whatsoever. Its patented and industry leading Layer 4 Stealth Encryption solution provides “Encryption without Compromise.”

Objective.

  • To position Certes Networks as a market and thought leader within the cybersecurity industry.
  • To place Certes Networks both at the forefront of breaking industry news and within industry trends such as GDPR.
  • To increase awareness of Certes Networks in the US market.
  • To increase engagement and exposure on social media and educate the team. 

Slide - Paul German, CEO, Certes Networks We first entered into a relationship with Neo PR as a blank canvas, excited about what we could achieve with the campaign and we have since been extremely happy with the results.
The strategy.
  • Developing the stance of Certes Networks as a Thought Leader through quarterly opinion articles and soundbites.
  • Managing social media channels and developing creative campaigns for infographics and blogs.
  • Reacting to relevant industry news such as data breaches and trends.
  • Working collaboratively with the Certes Networks teams across continents.
  • Continuous development, reviewing and suggestions of key messages for press and marketing materials.
The benefits.
  • Continued coverage success in top-tier security titles such as SC Magazine and The Register. Coverage has also been received in national publications and on TV.
  • Increased awareness of Certes Networks within the industry and industry press.
  • Average increase of 2.8% in LinkedIn followers per month.
  • Increased engagement on LinkedIn with an average of 2.9% each month, staying consistently above the industry averages.
  • High quality content written quickly, concisely and accurately.
  • Collaboration with the wider Certes Networks team for blog and thought leadership topics.

Slide - Paul German, CEO, Certes Networks The proactive nature of the team in particular is excellent. Neo PR has effectively raised the profile of Certes Networks within the UK and I wouldn't hesitate recommending the team to any company.

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