Neo PR is a new breed of B2B technology PR in a digital age. Based in Buckinghamshire and Surrey and specialising in the technology sector, Neo PR delivers PR outreach campaigns that are content-rich with relevant and meaningful messages that resonate and start a conversation.
With an experienced team that develops, manages and executes local, national and international PR campaigns, Neo PR works in close partnership with clients as an extension of their sales and marketing departments to deliver maximum value and high-quality content that makes an impact.
Change Healthcare, formerly McKesson Imaging and Workflow Solutions, leverages its software and analytics, network solutions and technology-enabled services to enable better patient care, choice and outcomes at scale.
Establish Change Healthcare as a thought leader within the competitive Healthcare IT industry
Convey new messaging and develop content fit for the UK target audience
Have a solid crisis management and positive PR strategy to maintain Change Healthcare’s reputation within the industry.
Katrina Sheridan, Marketing Manager.
We operate in a noisy, crowded market. Neo PR has helped us to be heard and delivered
excellent content to drive brand awareness.
Delivering thought leadership content to establish awareness of Change Healthcare as a thought leader within the Healthcare IT industry
Providing positive PR and crisis management services to ensure the upholding of Change Healthcare’s reputation within the UK and globally
Develop content that can be used for wider marketing purposes
Ensure PR campaign is aligned with current marketing messaging
High volumes of coverage across a variety of publications to reach target audiences
Quality content that can be repurposed for Change Healthcare’s sales collateral, website and social media channels
A flexible strategy which has accommodated rebrands, new messaging, new products and customers within the PR campaign
A PR team with a strong understanding of the business as well as the issues within the healthcare IT industry
- Katrina Sheridan, Marketing Manager
“We have a great relationship with Neo PR. They deliver consistently across all aspects of the
campaign, giving me full faith in their abilities to drive forward our UK PR campaign. I wouldn’t