Does the age of the Instagram Influencer change the way we do PR? Ellie explains how to asses whether influencer marketing or traditional PR works for you. ...
In order for an effective B2B Public Relations (PR) strategy to succeed, it’s essential that the senior leadership team is fully on board with the messaging and the PR process. ...
In this blog, Hattie explains how a combination of a winning social media strategy, backed with compelling thought leadership content in a B2B PR campaign that makes the reader want to find out more, will help any organisation create an honest relationship with their customers and gain that all-important trust....
In this blog post, Rhea explains why you can't run a B2B PR campaign on just news and why a succesful campaign must be underpinned by thought leadership....