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5 tips for a great research project

What do David and Victoria Beckham, Tom Hanks and Rita Wilson, and Jay Z and Beyonce have in common? They’ve all been in a relationship for over a decade, in some cases much longer. On the other end of the spectrum, Sex and the City fans will know.....

B2B vs B2C PR: What’s the difference?

The fundamental elements of PR apply to every campaign regardless of whether you are working in the Business to Business (B2B) or Business to Consumer (B2C) sector. With one target, to establish and maintain goodwill and a mutual understanding between an organisation and its publics...

Five Key Takeaways from Retail Week Live 2018

On the 7th March, I headed down to the Intercontinental Hotel at the O2 to spend a day at Retail Week Live with one of our clients, Manhattan Associates. I absolutely love attending events and conferences like this, and whilst they usually consist of early starts and achy feet, they are always packed with industry insights...