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The connected PR campaign

When it comes to assessing the value of PR, there are many different theories over which part of a campaign proves to have the biggest impact on a business. We don’t however, believe it’s good to focus on just on one or two or even three aspects – it’s the whole package that gives a campaign...

Choosing a PR agency: Is boutique better?

We pride ourselves in being a smaller agency. In fact, we, and our clients see it as an asset. Size isn’t always everything (unless it’s a slice of chocolate cake or a G&T), and sometimes choosing a smaller agency could work out better for your business. Granted, we could be a little biased, but hear us...