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Stunt of the week: Gucci gets meme-tastic

This week’s Neo PR gold Star goes to high-end fashion brand Gucci. In the run up to Baselworld (the international watch show), the team at Gucci HQ launched a digital campaign for their new Le Marché des Merveilles timepieces that made waves on social media and proved that the company’s meme game was #goals!...

Team Neo does Red Nose Day!

Red Nose Day is celebrating its 20th birthday this year and over the years has raised over £1 billion! It’s an insane amount of money that will have undoubtedly have changed the lives for millions of people in the UK and Africa...

Amazon: Retail innovator or just clever PR?

I have several clients that operate within the retail technology space, so I have come to know and love some of the technical innovations that have appeared over the past few years. From beacons to behavioural marketing, EPOS to ecommerce, the retail environment is changing at a phenomenal pace and the rise of Amazon in particular...