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How to create a great LinkedIn profile

As the most extensive professional network on the planet, getting your profile to stand out against the other 500 million LinkedIn users is the tricky part. We’ve already told you why your company should be on LinkedIn, but do we really need to tell you that you need to be on the professional platform?...

Striking the perfect PR balance

It has been said often enough that when it comes to PR, no day is the same. From having a sudden influx of journalist calls, to reacting to breaking industry news, it’s certainly a juggling act. Yet, what hasn’t been as well documented is the careful planning that goes on behind the scenes of a PR...

Are your staff supporting your social media strategy?

Whilst companies are beginning to get to grips with their social media presences, staff members are still scarcely encouraged to support these strategies themselves. But why not? Studies have shown that employees are able to post, tweet and pin yet still perform at optimum levels; there is even evidence to suggest that social-media savvy staff are actually...