How to create a great media list
So you’ve got an announcement to rival the royal wedding, complete with a press release, images, spokesperson; the works. But still, knocking Harry and Meghan off the top spot won’t be easy...
10 PR and Marketing resolutions you should be making for 2018
What do David and Victoria Beckham, Tom Hanks and Rita Wilson, and Jay Z and Beyonce have in common? They’ve all been in a relationship for over a decade, in some cases much longer. On the other end of the spectrum, Sex and the City fans will know.....
The Rise of Automation: the Robots are coming, look busy!
Once a creation of futuristic sci-fi films and dystopian novels, the automation revolution is set to transform our lives and disrupt every industry in a way that some experts would argue, we aren’t prepared for. Automation and AI were perhaps some of the biggest buzzwords of 2017...
Five ways to make the most of December downtime
Unless you work in retail, most B2B companies tend to slow down a little over Christmas. For PR agencies that are on, for what feels like 365 days a year, the wind down to the holiday season is the perfect opportunity to get the jobs done that are essential to the maintenance of the campaigns and...
Are pre-Black Friday sales a clever tactic or show a lack of confidence?
Is it just me or has Black Friday gone on for a week already? I have noticed more and more retailers shouting about their ‘pre’ Black Friday discounts – and they haven’t been small discounts either. Many retailers have been offering 40%, 50% and even 60% off their whole site or smaller categories for a few...