We would tell you that PR is important for B2B technology because it’s what we do. But we’re all about helping you make informed decisions about your PR and marketing strategy, so we thought we would give you three reasons why we think PR is essential for any B2B technology company...
Having just reached its third successful year, Amazon Prime Day could be creeping up on Black Friday’s great success. However, they do have one big difference. Despite their similarities, Amazon has limited its discount day to Prime members only, but is this really a problem?...
Influencer marketing has become a popular targeting tool, with influencers overtaking celebrities as the most popular choice for brand endorsements. From bloggers to Instagrammers, brands are investing more and more time and money into influencers to reach new audiences and get ahead of the competition...
As the saying goes, failing to plan is planning to fail, and this couldn’t be truer when organising your PR event. Event season is imminent but with a checklist in place, there is no reason for your event not to be a complete hit!...