Case Study: Manhattan Associates

Exploring a boutique approach.
Manhattan Associates:
Exploring a boutique approach.

Client.

Manhattan Associates is a technology leader in supply chain and omnichannel commerce, uniting information across the enterprise, converging front-end sales with back-end supply chain execution. Its software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for its customers.

It designs, builds and delivers leading edge cloud and on-premises solutions so that across the store, through the supply network or from the fulfilment centre, customers are ready to reap the rewards of the omnichannel marketplace.

Objective.

  • To position Manhattan Associates as an expert and market leader within the retail and supply chain industries.
  • To maintain a steady stream of press coverage in retail and supply chain publications.
  • To incorporate new corporate messaging within UK PR activities.
  • To assist International PR Director each year with attending media for annual customer conference.

Slide - John Bird, International PR Director, Manhattan Associates The team possesses a thorough understanding of our business and our customers, provides insightful advice and recommendations and ensures our PR outreach is efficiently executed in line with our broader communications strategy.
The strategy.
  • Creating new content that appeals to new sectors, such as technology, marketing and cloud publications.
  • Developing Manhattan Associates’ standing as a Thought Leader through quarterly opinion articles, soundbites and media comment.
  • Assisting the marketing team with blogs and social media.
  • Maximising exposure at trade shows and building new relationships with key press including Reuters, Retail Week, Essential Retail, Logistics Business and Manufacturing & Logistics IT.
  • Strengthening press relationships and raising awareness of Manhattan Associates’ customers by inviting UK journalists to annual customer conference, Exchange, which takes place across EMEA.

○      Two journalists attended Paris event in 2016.

○      Seven journalists attended London event in 2017

○      Five journalists attended Amsterdam event in 2018.

The benefits.
  • Continued coverage success: receiving an average of 20 pieces of coverage per month and during the best month over 40 pieces were achieved!
  • A strong, open and honest relationship between client and Neo PR team.
  • High-quality content written quickly, concisely and accurately.
  • Continual requests for comment from multiple media circles, demonstrating the strength of Manhattan’s reputation as a thought leader.

Slide - John Bird, International PR Director, Manhattan Associates Our close working relationship with the Neo team has resulted in consistent positive coverage and strong thought leadership in our target media segments, and we look forward to building on this in future.

Want to work with us?

Get in Touch