Case Study: ReachFive
Securing quantifiable results & generating leads.
ReachFive:
Securing quantifiable results & generating leads.
ReachFive, provider of the cloud-based customer identity and access management (CIAM) enterprise platform.
Objective.
- To elevate the presence of ReachFive’s cloud-based API platform
- To solidify ReachFive’s footprint in the United Kingdom
- To entice retailers to take advantage of digital technology
The strategy.
- Creating new content to make the industry sit up and take notice
- Developing ReachFive’s stance as a thought leader through quarterly opinion articles and soundbites
- Driving retail traffic to the ReachFive website through content placed in relevant publications
- Building ReachFive’s reputation amongst the retail-tech community through reactive comment on industry news
The benefits.
- Increased awareness of the issues around the retail customer experience and lack of personalisation within the industry, associated with ReachFive as an expert and thought leader
- Achieving an average of 10+ pieces of coverage a month
- A PR team with strong expertise in retail industries