Case Study: VIPRE
A successful cybersecurity PR campaign
VIPRE:
A successful cybersecurity PR campaign.
VIPRE is a leading provider of internet security solutions purpose-built to protect businesses, solution providers, and home users from costly and malicious cyber threats. With over twenty years of industry expertise, VIPRE is one of the world’s largest threat intelligence clouds, delivering protection against today’s most aggressive online threats.
Objective.
- Establish VIPRE as a thought leader within the competitive cybersecurity industry
- Convey important messaging and develop content fit for both the UK and global audience
- React quickly to relevant security news to position VIPRE as an expert
The strategy.
- Delivering thought leadership content to establish awareness of VIPRE as a thought leader within the cybersecurity industry
- Ensure PR campaign is aligned with current marketing and brand messaging
- React to breaking news of data breaches and cybersecurity incidents to position VIPRE as an expert by being a part of the media conversation
The benefits.
- High volumes of coverage across a variety of tier publications to reach target audiences
- Quality content that can be repurposed for VIPRE’s sales and marketing collateral, website and social media channels
- Benefit from a year-on-year rise in coverage, with a 71% increase in coverage across a three month period compared to 2019 and 2020
- Coverage results leading to an increase in sales enquiries and global recognition